Right now, it’s hard to judge Harley-Davidson’s tactics without framing them against the stiff challenges the company is facing. If it’s not tariff wars, it’s the reality of an aging demographic. And then there’s same struggle every other manufacturer has in the USA: reaching new riders.
But in the midst of this, the Motor Company has just delivered on one of its biggest and boldest promises: launching an electric motorcycle. And the LiveWire means that Harley-Davidson is the first major OEM to release a battery-powered sports bike.
Written for Bike EXIF… read it here.
(Photo by Alessio Barbanti)